Impact of tourist trips on seniors’ migrations – case study from Poland

Understanding elderly consumers’ behaviour can be an effective tool for planning the tourist market. The changing demographic structure of population poses new challenges, which require greater involvement both state and private sector in addressing issues aging society. main objective article was to determine whether seniors’ trips impacted on their final migration. An additional purpose establish senior migrant profile. In order answer research question, primary quantitative performed, consisted collecting information from respondents through a standardized questionnaire. To systematize reasons migrations, cluster analysis (Ward’s method) applied. seniors moved places where they found clean environment considerable values. migration improved living standards life quality. Almost half pensioners had previously visited place permanently.